Friday, July 17, 2009

J.Crew's Jenna Lyons is building an empire

J.Crew is always in the news lately, here is a recent article on Jenna Lyons from Los Angeles Times:
"JENNA LYONS: “What she does is an art and a science,” says Millard Drexler, chief executive, about J.Crew’s creative director."
"Lyons is creative director for the brand that's become the go-to for women who demand designer style ("custom tailored accents," one fashion blogger noted) without designer prices. That title means she's in charge of every design element of the company, website and catalog, and it's her attention to detail -- delicate beading, raw edges, crepe de Chine ruffles -- that sets J.Crew apart from other mall stores. The company's ability to be both aspirational and attainable has made it popular with Indianapolis career women and Birkin-toting Malibu trophy wives alike."
For a full article, please click on J.Crew's Jenna Lyons is building an empire - Los Angeles Times

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